Metal Dog Labs

Our mission is to be the leading destination to learn about how technologies like AI, autonomy, automation, software and robotics are and will have a profound impact on legacy industries like agriculture and food.

Software is Feeding the World

"Software is Feeding the World" (SFTW) is the flagship newsletter published twice a week by Metal Dog Labs.

Food and agriculture systems have been integral parts of human civilization and will continue to be in the future. They are intertwined with our history, culture, geography, beliefs, and lifestyles. Food and agriculture systems of the future will have to feed a growing population against the major challenge of climate change.

It explores the role of technology in this evolution through writing, and podcasting.

Who is Software is Feeding the World for?

It is for agriculture, food, and technology leaders and entrepreneurs looking to drive and scale technology enabled innovations, for corporate employees looking to stay abreast of latest happenings and to find an edge to advance their career, and for investors to find the next set of opportunities.

What can you expect from SFTW?

  • The why, how, what, and when of the latest developments in technology and its impact on AgriFood through detailed & independent, technical and business analysis
  • How to scale and monetize innovation
  • How do AgriFood leaders think, make decisions, and grow their teams and organizations by getting a behind the scenes look
  • How to stay abreast and be ready for a career move by staying on top of the latest happenings in the AgriFood industry and its impact on your career and your business
SFTW Plus (paid) and SFTW (free) membership tiers

What We Are Building

There has been an explosion of content over the past ten years, but finding quality content is harder than ever.

We want Metal Dog Labs to be a trusted resource for top-quality content. We will partner with some of the smartest minds in the tech and food / agriculture world to ensure what we produce is worth your time and the most efficient way to learn.

Advisory Services

Metal Dog Labs provides advisory services around product and technology strategy for legacy industries like agriculture and food. Metal Dog Labs also partners with advisory groups like the Skyhaven Group, and the AgTech Collective. Please send an email to rhishi at rhishipethe dot com.

Speaking engagements

If you want to invite Rhishi Pethe to speak at your event or moderate a panel, please send an email to rhishi at rhishipethe dot com. Rhishi has experience moderating panels at World Agritech, FIRA, corporate events, including key-notes at different organizations.

Rhishi Pethe

Metal Dog Labs was founded and is run by Rhishi Pethe. He has more than 20+ years of technology experience working within the agriculture and food industries. Rhishi has had product and technology leadership roles at Alphabet X (the moonshot factory), The Climate Corporation (Bayer Crop Science), Amazon, startups (with exits) like HarvestMark and others.

He has extensive experience in supply chain & logistics, product management, data and technology strategy, and artificial intelligence.

He lives in the San Francisco Bay Area with his wife, two daughters, and two dogs (Biscuit and Ozzy).